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Project Type
Photography
Date
April 2023
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ABOUT
Karunashree (Shree) Muralidaran
A marketing graduate with honors from the J. Mack Robinson College of Business at Georgia State University, with a minor in Computer Information Systems.
I am looking for entry level roles to kick start my career in marketing.
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My background is predominantly in:
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Social Media Marketing & Management
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Creative & Brand Strategy
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MY JOURNEY
I’ve always been captivated by storytelling and creative problem-solving, which led me to pursue a career in marketing focused on brand strategy, social media management, and content creation. Each step in my journey has built upon this passion, allowing me to develop a diverse skill set and make an impact across different industries.
In college, I joined the American Marketing Association (AMA) at GSU—the university’s only marketing-focused student organization—to grow as a leader and connect with like-minded individuals in a community passionate about marketing. At the time, we were a small group with just 10-15 students attending events. Through collaborative leadership as Vice President of Advertising and later as Creative Director, I helped transform the AMA into a thriving organization where events now draw 60-70+ engaged students.
As Vice President of Advertising, I created Canva-driven marketing materials that increased Instagram followers by 12.1% and engagement by 3.7%. I also worked closely with the executive board to host industry-focused events that boosted membership by 30% in just three months.
As Creative Director, I developed innovative strategies that increased event participation by 15%-20% and ensured the organization consistently delivered high-quality visual content.
October 2021 - July 2022
Social Media Marketing Intern
True-Liff C&M Inc.
May 2023 - August 2023
Brand Strategy Intern
Croud
August 2023 -
December 2023
Marketing Strategy Intern
Grady Health Foundation
October 2023 -
April 2024
Creative Strategy Coordinator
Croud
My marketing career began as a Social Media Marketing Intern at True-Liif C&M, where I created content calendars and developed campaigns like "True-Liif Tuesdays," boosting program sign-ups by 11%. This role sparked my interest in social media analytics, as I used platform tools to track engagement and optimize strategies.
I then joined Croud as a Brand Strategy Intern, where I gained hands-on experience with tools like Rival IQ and Sprinklr. I analyzed industry trends, performance metrics, and managed community engagement, sharpening my understanding of content and audience insights.
Next, at Grady Health Foundation, I expanded my focus to include broader marketing strategies. I crafted a campaign for their annual Move for Grady event and presented actionable recommendations to the executive team that shaped key decisions.
I was later asked to return to Croud as a Creative Strategy Coordinator. In this role, I led social strategies for global brands, combining analytics and design to craft campaigns with measurable results. I also had the opportunity to produce a brand sentiment analysis for a global marine manufacturing brand (check out my work in the client work section!).
Each experience has deepened my passion for connecting with audiences and blending creativity with data. I now look forward to continuing my journey in marketing, driving impactful brand strategies, and meaningful engagement
CERTIFICATIONS
EXTRACURRICULARS & EXPERIENCES
2024 GSU EUROPEAN HOSPITALITY STUDY ABROAD EXPERIENCE
In May, I participated in the GSU Global Signature Experience Study Abroad Program, "GSU European Hospitality Experience," offered by the Cecil B. Day School of Hospitality Administration. This 10-day program took us to France (Paris and Nice), Monaco (Monte-Carlo), and Italy (Lake Como), providing an immersive introduction to European hospitality. The program involved tours of leading hospitality businesses, focusing on hotel management, food and beverage operations, technology, marketing, human resources, event management, customer service, and sustainability. We examined how these practices compare to U.S. standards and explored marketing and management strategies.
Highlights of the experience included:
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A tour of the Paris Marriott Champs Elysees with insights from their Marketing and Sales Team.
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A visit to Groupe Butard Enescot, where I learned about event service marketing/content creation from their social media director.
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A presentation on marketing strategies at Nice Côte d'Azur Tourism office.
The program deepened my understanding of marketing in hospitality and sparked my interest in this field.