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Project Type
Photography
Date
April 2023
This is where the project description goes. Give an overview or go in depth - what it’s all about, what inspired you, how you created it, or anything else you’d like visitors to know. To add Project descriptions, go to Manage Projects.
MY PROJECTS
Here, you'll find a curated selection of my most impactful work from both class assignments and internships. Each project showcases my expertise in marketing, highlighting my strategic thinking, creativity, and hands-on experience. Explore these projects to see how I’ve applied my skills to real-world challenges and delivered innovative solutions.
PROJECT 01: GRADY HEALTH FOUNDATION MARKETING PLAN
As a Marketing Strategy Intern, I crafted an extensive and detailed marketing plan for the Grady Health Foundation for my final project. This comprehensive presentation included a creative brief, brand analysis, decision funnel, customer journey map, SWOT/PEST analysis, and more. Additionally, I devised three distinct marketing tactics designed to achieve the foundation's objectives for the Move for Grady event. Through meticulous research and strategic planning, I aimed to enhance the foundation's outreach and engagement with its target audience.
PROJECT 02: GENZ SOCIAL MEDIA STRATEGY ANALYSIS
As a Brand Strategy Intern at Vert Digital, now known as Croud, I undertook a personal project to examine how a brand successfully shifted its social media strategy to target Gen Z. I chose to analyze Crocs, delving into the tactics and approaches they employed to resonate with this demographic. My research focused on identifying the key strategies Crocs used to enhance their appeal to Gen Z and distilled actionable insights that other brands can leverage to engage this influential audience effectively. The presentation was highly informative, and my team found the insights valuable and applicable for future client projects.
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PROJECT 03: PRODUCT IDEATION FOR STARBUCKS
In my Systematic Creativity class, I participated in a group project where we selected an existing brand and developed a new product idea that the brand did not already offer. We conducted thorough research to identify the need for this product and designed ad samples for its launch. I played a key role in this project by devising the product concept that our group chose, creating the prototype for the product, and showcasing how it would be integrated it with the Starbucks app. Additionally, I designed the presentation slides using Canva. This project provided me with invaluable experience in group collaboration, product ideation, and the development process, enhancing my skills in bringing innovative concepts to market.
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